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• audiences, conversation starter, Uncategorized

  Do you really want to be like Apple?

  08.30.11 | Permalink | 7 Comments

  I promise, this is not another premature eulogy for Steve Jobs. I saw this on Google+ this morning. This is an old video of Steve Jobs responding to a critic at the World Wide Developers Conference in 1997, shortly after Jobs returned to Apple. One thing immediately jumped out at me… In the context of [...]

• audiences, collaboration, conversation starter, development, devised work, ideas, new plays, playwrights, rabble rousing, social media, the process, Uncategorized

  John Lahr is not a dumbass.

  06.22.11 | Permalink | 5 Comments

  John Lahr, New Yorker theater critic, wrote a piece on Julie Taymor’s frustration with the process of creating a new theatrical work in the era of instant feedback, Twitter, and focus groups. It’s a great piece, full of historical perspective on the role of audience (that is to say, amateur) criticisms of theater. He rubbed [...]

• corporate sponsors, funding and support, non-profit theatre, social media, sponsorship, storefront theatre

  Leveraging psychology

  07.12.10 | Permalink | 2 Comments

  In our irrational minds, this is no longer about Chase’s money that we might win. Instead, this is our $20,000 to lose. This is a big difference, and it makes us more more anxious, and it will feel a lot worse to lose the $20,000 than it would have felt good to win it.

• charity, development, funding and support, ideas, marketing, theatrical ecosystem

  Chase Community Giving… what if you win?

  06.25.10 | Permalink | 1 Comment

  UPDATE on endowment possibilities at the end… I may be late to the party on this discussion; many 2amt commentators were featured in today’s You’ve Cott Mail dispatch. But one risk of Chase Community Giving has gone largely unexplored: what effects would a huge financial windfall have on a small charity’s decision-making? Everybody obediently chasing [...]