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	<title>2AMt &#187; Dave Charest</title>
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	<description>thinking outside the black box...</description>
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	<itunes:summary>From the people behind 2amtheatre.com comes the 2amt podcast.  Sometimes an interview, sometimes a roundtable, 2amt&#039;s first podcast talks about ideas for theater companies at every level, from the tiniest storefront theater to the largest regional theater.

Follow along on Twitter by searching for #2amt.

2amt.  Thinking outside the black box.</itunes:summary>
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	<copyright>Copyright 2010 by 2amtheatre.com </copyright>
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		<title>Why I Now Refuse To Spell It T-H-E-A-T-R-E (And Why You Should Too)</title>
		<link>http://www.2amtheatre.com/2010/06/23/refuse-to-spell-theatre/</link>
		<comments>http://www.2amtheatre.com/2010/06/23/refuse-to-spell-theatre/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 04:54:38 +0000</pubDate>
		<dc:creator>Dave Charest</dc:creator>
				<category><![CDATA[conversation starter]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[rabble rousing]]></category>

		<guid isPermaLink="false">http://www.2amtheatre.com/?p=1049</guid>
		<description><![CDATA[Can you imagine trying to convince people working in the American theater to stop spelling it theatre? Why would you even want to anyway? It&#8217;s not like Merriam-Webster lists the theater spelling first. Or that the Associated Press Stylebook has any thoughts on theatre vs. theater. Of course, you could say, &#8220;Theater refers to a building. And theatre suggests [...]]]></description>
			<content:encoded><![CDATA[<div name="googleone_share_1" style="position:relative;z-index:5;float: right; margin-left: 10px;"><g:plusone size="tall" count="1" href="http://www.2amtheatre.com/2010/06/23/refuse-to-spell-theatre/"></g:plusone></div><div>
<p>Can you imagine trying to convince people working in the American <em>theater</em> to stop spelling it <em>theatre</em>?</p>
<p>Why would you even want to anyway?</p>
<p>It&#8217;s not like <a href="http://www.2amtheatre.com//www.merriam-webster.com/dictionary/theater&quot;&gt;theater&lt;/a&gt;"  target="_blank">Merriam-Webster lists the </a><a href="http://www.2amtheatre.com//www.merriam-webster.com/dictionary/theater&quot;&gt;theater&lt;/a&gt;"  target="_blank"><em>theater</em></a><a href="http://www.2amtheatre.com//www.merriam-webster.com/dictionary/theater&quot;&gt;theater&lt;/a&gt;"  target="_blank"> spelling first</a>. Or that the Associated Press Stylebook has any thoughts on <a href="http://allyoucreate.com/2009/09/23/theatre-vs-theater/"  target="_blank"><em>theatre vs. theater</em></a>.</p>
<p>Of course, you could say, &#8220;<em>Theater</em> refers to a building. And <em>theatre</em> suggests the live performance.&#8221;</p>
<p>And I could go with that. In fact, I used to use the <em>theatre</em> spelling. Frankly, it just seemed cooler.</p>
<h3>Or maybe I&#8217;m just harboring feelings of inferiority?</h3>
<p>At least, according to George E. Chartier, public relations specialist and author of the book: <em>Full House, The Definitive Guide for Successfully Promoting School and Community Theater</em>. He writes:</p>
<blockquote><p><em>&#8220;This practice of using the continental spelling when an American word exists suggests to me that many people working in American theater harbor feeling of inferiority when comparing their nation&#8217;s efforts to Europe&#8217;s&#8211;and especially English theater.&#8221;</em></p></blockquote>
<p>I&#8217;m not sure about all that. And I&#8217;m surely not trying to start a war between nations. But whatever the case may be, I&#8217;ve decided to spell it <em>theater</em> from now on. And I believe you should too.</p>
<h3>Here&#8217;s why you should spell it theater</h3>
<p>As a simple symbolic gesture. A means by which to say it&#8217;s time to leave the past behind and embrace the new. No need to balk if you have to spell it <em>theatre</em> because it&#8217;s part of a name. But when it comes time to choose&#8211;go with <em>theater</em>.</p>
<p>Now do I expect you to say, &#8220;That&#8217;s your best idea yet, Dave!&#8221;</p>
<p>No. No I don&#8217;t.</p>
<h3>Spell theater any way you want</h3>
<p>As long as you&#8217;re creating it. As long as you&#8217;re promoting it.</p>
<p>I&#8217;m more concerned with ways to make <em>theater/theatre</em> a viable means to make a living. At that point you could spell it <strong>t-i-d-d-l-y-w-i-n-k-s</strong> for all I care.</p>
<p><strong>What do you think? Does it really matter which spelling you use? Or is it just a case of &#8220;you say tomato. I say tomato?</strong>&#8221; (I guess you&#8217;ll need to say that out loud.)</p>
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		<title>What Are You Best At?</title>
		<link>http://www.2amtheatre.com/2010/02/09/what-are-you-best-at/</link>
		<comments>http://www.2amtheatre.com/2010/02/09/what-are-you-best-at/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 04:44:57 +0000</pubDate>
		<dc:creator>Dave Charest</dc:creator>
				<category><![CDATA[conversation starter]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[rabble rousing]]></category>
		<category><![CDATA[the process]]></category>

		<guid isPermaLink="false">http://www.2amtheatre.com/?p=147</guid>
		<description><![CDATA[A simple post with perhaps a not so simple answer. But one I&#8217;d like you to attempt. If you had to choose one thing, what are you the best at? That is all.]]></description>
			<content:encoded><![CDATA[<div name="googleone_share_1" style="position:relative;z-index:5;float: right; margin-left: 10px;"><g:plusone size="tall" count="1" href="http://www.2amtheatre.com/2010/02/09/what-are-you-best-at/"></g:plusone></div><p>A simple post with perhaps a not so simple answer. But one I&#8217;d like you to attempt.</p>
<p>If you had to choose one thing, what are you the best at?</p>
<p>That is all.</p>
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