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• conversation starter, marketing, social media

  Theater and Brand Stewardship

  07.06.10 | Permalink | 7 Comments

  What do you think of when you think of the word brand?  Do you think, first and foremost, of a logo?  The swirled “G” of the Guthrie Theatre?  The lowercase red-and-white “tkts” next to the discount booths in New York, or the lowercase white “tcg” – inside an orange circle – associated with the Theatre [...]

• audiences, conversation starter, development, ideas, playwrights, rabble rousing, theatre festivals, theatrical ecosystem

  Theater and Disruptive Technology

  06.30.10 | Permalink | 30 Comments

  Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. – Wikipedia I think the world of new play development is ready [...]

• conversation starter, ideas, rabble rousing, theatrical ecosystem

  It’s Not Our Fault

  05.16.10 | Permalink | 4 Comments

  I’ve just finished reading this passionate post by Michael Billington on the Guardian’s Theatre Blog imploring Jeremy Hunt, the culture minister of the new coalition government in the UK, not to cut funding for the arts.  It’s a fairly straightforward argument, complete with the requisite data showing quite clearly that the return on investment for [...]