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	<title>2AMt &#187; Monica Reida</title>
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	<description>thinking outside the black box...</description>
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	<itunes:summary>From the people behind 2amtheatre.com comes the 2amt podcast.  Sometimes an interview, sometimes a roundtable, 2amt&#039;s first podcast talks about ideas for theater companies at every level, from the tiniest storefront theater to the largest regional theater.

Follow along on Twitter by searching for #2amt.

2amt.  Thinking outside the black box.</itunes:summary>
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	<copyright>Copyright 2010 by 2amtheatre.com </copyright>
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	<itunes:keywords>theatre, theater, arts, marketing, playwright, director, producer, actor, drama</itunes:keywords>
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		<title>Three Theaters and Some Intermissions</title>
		<link>http://www.2amtheatre.com/2010/03/12/three-theaters-and-some-intermissions/</link>
		<comments>http://www.2amtheatre.com/2010/03/12/three-theaters-and-some-intermissions/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 19:28:31 +0000</pubDate>
		<dc:creator>Monica Reida</dc:creator>
				<category><![CDATA[audiences]]></category>
		<category><![CDATA[conversation starter]]></category>

		<guid isPermaLink="false">http://www.2amtheatre.com/?p=358</guid>
		<description><![CDATA[And now, a post about theaters of different sizes and how their intermissions help make audiences feel more comfortable. 1). When I was at Steppenwolf for American Buffalo, I noticed that audience members were able to order their drinks before the show and have them ready at intermission. This made a lot of sense because [...]]]></description>
			<content:encoded><![CDATA[<div name="googleone_share_1" style="position:relative;z-index:5;float: right; margin-left: 10px;"><g:plusone size="tall" count="1" href="http://www.2amtheatre.com/2010/03/12/three-theaters-and-some-intermissions/"></g:plusone></div><p>And now, a post about theaters of different sizes and how their intermissions help make audiences feel more comfortable. </p>
<p>1). When I was at Steppenwolf for <i>American Buffalo</i>, I noticed that audience members were able to order their drinks before the show and have them ready at intermission.  This made a lot of sense because it would cut down on time that audience members would spend in line and enable patrons to spend more time talking with their friends, spending time in the lobby and possibly finding out more info about Steppenwolf&#8217;s season.</p>
<p>2). At New Leaf Theatre&#8217;s <i>The Man Who Was Thursday</i>, everyone had to go out into the lobby area for intermission.  In the entryway area of the Lincoln Park Cultural Center, concessions were being sold, but this was separate from the lobby area.  Which gave the audience multiple places to go during intermission since everyone had to leave the main performance area.</p>
<p>3). At Theatre Cedar Rapids&#8217; newly renovated space, there is not only a larger lobby than they previously had, but also a lounge that is adjacent to the lobby.  In the actual lobby, there is an actual concessions booth that&#8217;s recessed into the wall, in addition to a stand set up in another spot in the lobby and one that was set up in the lounge, which gives audiences multiple places to go to.  At the concessions booth, there were multiple options for snacks, in addition to the options of soda, water and alcoholic beverages.  I ordered buttered popcorn, which you can get at Cedar Falls Community Theatre and get a larger quantity of there, but the buttered popcorn at TCR was of a better quality.  In addition to buttered popcorn, there was also cheddar popcorn and caramel popcorn.  After purchasing the items, it was very easy to turn around, stand somewhere in the lobby and not get in the way of other patrons.  There was also the lobby that you were able to go to.  </p>
<p>(Prior to the renovation, there were volunteers that went around with snacks on trays and asked patrons if they wanted something.  Soda was able to be purchased at the box office.)</p>
<p>These are all examples of how intermissions work and make the audiences feel comfortable.  An example of things that don&#8217;t work include putting your concessions stand in a corner, which I&#8217;ve witnessed at multiple theaters.  This doesn&#8217;t work because it creates a traffic jam since everyone is headed towards the stand and there is usually not a lot of room to move away.  </p>
<p>But by having a well-organized intermission, it creates a good patron experience.  There might also then be something unique that enables audiences to remember the theater and spend money at intermission.  </p>
<p>Ultimately, it&#8217;s a lesson in customer service.  For some plays, intermissions are necessary and treating your audiences like people can give them a good impression.</p>
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		<title>What Makes Theater Special?</title>
		<link>http://www.2amtheatre.com/2010/02/12/what-makes-theater-special/</link>
		<comments>http://www.2amtheatre.com/2010/02/12/what-makes-theater-special/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 06:13:24 +0000</pubDate>
		<dc:creator>Monica Reida</dc:creator>
				<category><![CDATA[conversation starter]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://www.2amtheatre.com/?p=150</guid>
		<description><![CDATA[What makes theater stand out from all of the other art forms? What attracts us to theater to make us directors, playwrights, critics? What makes it different from a band playing a gig in a small venue, an opera at the Met, a painting, a ballet? Do our own personal tastes effect our preference of [...]]]></description>
			<content:encoded><![CDATA[<div name="googleone_share_1" style="position:relative;z-index:5;float: right; margin-left: 10px;"><g:plusone size="tall" count="1" href="http://www.2amtheatre.com/2010/02/12/what-makes-theater-special/"></g:plusone></div><p>What makes theater stand out from all of the other art forms?</p>
<p>What attracts us to theater to make us directors, playwrights, critics?</p>
<p>What makes it different from a band playing a gig in a small venue, an opera at the Met, a painting, a ballet?</p>
<p>Do our own personal tastes effect our preference of art?</p>
<p>Is theater an equal art?</p>
<p>It seems like a deceptively simple question at first, but there has to be even a vague reason that draws us to theater and makes us stay with it.  </p>
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		<title>Thoughts On a Similar Theme</title>
		<link>http://www.2amtheatre.com/2010/02/04/thoughts-on-a-similar-theme/</link>
		<comments>http://www.2amtheatre.com/2010/02/04/thoughts-on-a-similar-theme/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 01:01:55 +0000</pubDate>
		<dc:creator>Monica Reida</dc:creator>
				<category><![CDATA[audiences]]></category>
		<category><![CDATA[rabble rousing]]></category>

		<guid isPermaLink="false">http://www.2amtheatre.com/?p=52</guid>
		<description><![CDATA[How do you introduce theater to people in impoverished areas? People in many areas of Chicago might not have had an exposure to theater due to several factors: money, transportation, time. How do you introduce theater to people who live in areas like or live in Cabrini-Green and Altgeld Gardens in Chicago? Do you make [...]]]></description>
			<content:encoded><![CDATA[<div name="googleone_share_1" style="position:relative;z-index:5;float: right; margin-left: 10px;"><g:plusone size="tall" count="1" href="http://www.2amtheatre.com/2010/02/04/thoughts-on-a-similar-theme/"></g:plusone></div><p>How do you introduce theater to people in impoverished areas?</p>
<p>People in many areas of Chicago might not have had an exposure to theater due to several factors: money, transportation, time.</p>
<p>How do you introduce theater to people who live in areas like or live in Cabrini-Green and Altgeld Gardens in Chicago? Do you make it free and easily accessible, performing in a park in the community?</p>
<p>And what plays would be done?</p>
<p>Would the city have to take the initiative, or would a theater company do so?</p>
<p>Having theater in a community that is easily available to the residents is like a library: it enriches knowledge and imagination.</p>
<p>Perhaps this sounds very naïve, but these were all thoughts that occurred to me while I was trying to think of the practical applications of public policy and urban theory to the theater. These thoughts can also be applied to any city.</p>
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		<slash:comments>11</slash:comments>
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