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#2amt, #stealthisidea, arts administration, audiences, conversation starter, crowdsourcing, ideas, locavore, marketing, steal this idea
Steal This Idea: The Only Winter Theater Pitch You’ll Ever Need
Sometimes its not the information you consume, it’s how you use it: Fertile Ground Festival Project Lear’s Follies did a clever thing recently. They snagged a link that was much shared around #2amt circles (the Marie Claire article about theatre being behind only sex and exercise for creating happiness)and turned it into an irrefutable, ingenious [...]
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arts administration, audiences, festivals, locavore, marketing, new play development, new plays, new technology, non-profit theatre, playwrights, presenting, social media, steal this idea, storytelling, the future, theatre festivals, video, watch this
Steal This Idea: Cutting Your Way Through the NEVER HEARD OF IT Barrier
As the founder and now social media manager for Portland’s Fertile Ground Festival, I have recently had the delightful and curious experience of being able to dip my finger daily into the stream of material our 100 plus world premiere projects have created to promote their shows. I asked myself, how can I harness this [...]
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audiences, augmented reality, community, conversation starter, ideas, new technology, rabble rousing, social media, the future
The New Wild West
07.07.11 | Permalink | 16 Commentsor, How Meta-Conversations are Taking Over Our Theatres Photo illustration featuring members of American Theater Company. (William DeShazer/Tribune / July 2, 2011) My friend Briana, a brilliant arts educator and visual artist, alerted me (via a tag on Facebook) to an article about the rising phenomenon of texting in the theater and asked me, as [...]
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arts administrators, conversation starter, dance, ideas, marketing
Reviewing the Pitch: 10 Things I Learned from Engine28 About Press Pitches
06.20.11 | Permalink | 4 CommentsI did not get to go to the Americans for the Arts and Theater Communications Group conferences this year, but thanks to an NEA funded “pop up newsroom” called Engine28 (and the smart folks at #2amt who were at the conferences) I did get the opportunity to follow along from my office. As a bonus, [...]
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advocacy, funding and support, major regional theatre, non-profit theatre, supply / demand
The Legitimacy Paradox, or: What to do about Intiman
02.17.11 | Permalink | 11 CommentsUp here in the Northwest, the crisis du jour has been all about Intiman Theatre’s recent public cry for help… they need about $1 mil by summertime or they are going to need to close their doors. Suddenly, Rocco Landesman’s provocative statements about the American theater being oversupplied had a poster child/test case. Was Intiman, [...]
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conversation starter, funding and support, non-profit theatre, rabble rousing
Dear Rocco
01.31.11 | Permalink | 20 CommentsMr. Landesman has responded personally on the NEA blog (did you know the NEA had a blog? I did not.) to the conversation/controversy regarding his statements about the supply and demand of the American theater. Its a great read, I highly recommend it, with much to agree with actually. After reading it, I have the [...]
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meetup, meetups, new plays, non-profit theatre, playwrights
Seed Capitol: On the Eve of the #Newplay Convening
This week marks the third year of the city-wide new works festival I founded in Portland: The Fertile Ground Festival. It’s happening as I type this: 70 world premiere works of theater, dance, comedy and multimedia all over the Portland area for the next 10 days. And I will not be there. I will be [...]
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ideas, marketing
Kill the Adjective- 3 Reasons to Make Your Descriptions as Action-Packed as Your Plays
11.02.10 | Permalink | 14 CommentsGwydion, this one’s for YOU. Recently, after having pored through a stack of theater brochures that hit my inbox, I put out a whimsical challenge to the #2amt twitter community: Describe your next project in 140 characters without using a single adjective. Gwydion remarked that he LIKED adjectives, and wasn’t sure eliminating them would make [...]
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conversation starter, funding and support, marketing, non-profit theatre
Pricing, Staffing and the Value Proposition of a Ticket
10.04.10 | Permalink | 11 CommentsAh, the way a conversation develops in today’s online media world. To track the current conversation happening within the theater blogosphere about the ethical ramifications of dynamic pricing on the missions and non-profit status of arts organizations, you’d have to start with a #2amt Twitter conversation from over a year ago (now largely lost to [...]
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ideas, marketing, social media
5 Steps to Seeing Your Production Photos EVERYWHERE
09.21.10 | Permalink | 3 Comments(This photo was taken with a fancy rented underwater camera rig by Portland Center Stage photographer Owen Carey. Pictured is Kevin Reed as Joe Gillis in Sunset Boulevard.) Got your own great photo from your show? Don’t you want to see it EVERYWHERE? Read on. Recently, The Royal Opera House sparked controversy by pitching a [...]
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audiences, ideas, marketing
The Filthy Lucre Magic Bullet: Dynamic Pricing.
05.24.10 | Permalink | 21 CommentsAh, Dynamic Pricing. The holy grail of entertainment earned revenue. Has worked for the airlines for YEARS. And yet we are still deeply afraid of it. What am I talking about? Assumptions number 3, 4, and 5. Let’s throw out the notion that two people sitting next to each other in the theater have any [...]
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conversation starter, ideas, playwrights, social media
It’s The Relationship, Stupid
Again and again and again at the Theater Bay Area conference a few weeks ago I heard playwrights being given the cold, hard truth about why their work is not getting produced (and why it is). Here’s the facts: The open submissions process is a lie. Work does not rise up from a pile of [...]
