Category
marketing
-
#2amt, #stealthisidea, arts administration, audiences, conversation starter, crowdsourcing, ideas, locavore, marketing, steal this idea
Steal This Idea: The Only Winter Theater Pitch You’ll Ever Need
Sometimes its not the information you consume, it’s how you use it: Fertile Ground Festival Project Lear’s Follies did a clever thing recently. They snagged a link that was much shared around #2amt circles (the Marie Claire article about theatre being behind only sex and exercise for creating happiness)and turned it into an irrefutable, ingenious [...]
-
arts administration, audiences, festivals, locavore, marketing, new play development, new plays, new technology, non-profit theatre, playwrights, presenting, social media, steal this idea, storytelling, the future, theatre festivals, video, watch this
Steal This Idea: Cutting Your Way Through the NEVER HEARD OF IT Barrier
As the founder and now social media manager for Portland’s Fertile Ground Festival, I have recently had the delightful and curious experience of being able to dip my finger daily into the stream of material our 100 plus world premiere projects have created to promote their shows. I asked myself, how can I harness this [...]
-
advocacy, collaboration, community, conferences, conversation starter, follow friday, ideas, major regional theatre, marketing, meetup, neverbedark, newplaytv, non-profit theatre, partnerships, playwrights, producers, rabble rousing, social profit, talk about what's good, the future, theatrical ecosystem
Follow Friday: 18 Nov 2011
What can we learn from the birth of the regional theatre movement? Which arts administrator has reached a mass-critical critical mass? Where did Verdi and Shakespeare work to support their writing habits? How many theatres are we going to have to occupy? Why do we call it play? These are the stories we’ve been following [...]
-
advocacy, collaboration, community, conversation starter, designers, ideas, major regional theatre, marketing, mission, new play development, newplaytv, non-profit theatre, p.r., partnerships, playwrights, rabble rousing, social media, the process, theatrical ecosystem
Everything But
11.09.11 | Permalink | 6 CommentsOver the weekend, @NewPlayTV streamed three interesting, presumably unrelated talks. The first was from Steppenwolf’s First Look Festival, titled How to engage 21st Century Audiences for New Plays, followed an hour later by one from the PlayFest at Orlando Shakespeare Theater on How to Make a Living as a Playwright? Monday night’s was from New [...]
-
audiences, critics, marketing, p.r., public relations, pull quotes, social media
Blurb
“Everyone,” I wrote in a tweet to promote my previous blog post, “enjoys a good blurbing now and again.” Although I didn’t mind if someone read some perverse double entendre into “blurbing,” it was neither euphemism nor metaphor. I was referring to the time-honored and oft-criticized practice of skillfully extracting positive phrases from arts reportage [...]
-
development, devised work, directors, dramaturgy, marketing, p.r., presenting, producers, Uncategorized
Play on the beach…
Here in Vancouver, as a theatre producer, one of your greatest challenges is simply finding space. We have two major theatre companies, The Vancouver Playhouse and the Arts Club, that own their own theatres, but other than that, the 100-or-so independent theatre companies in the city all are fighting for a piece of the half-dozen [...]
-
2amt events, conversation starter, ideas, marketing, p.r., public relations, social media
#rightPR: How to find it.
08.18.11 | Permalink | 3 CommentsWhy did I go into PR? It’s simple, really. I like telling people about things that I’m excited about. Truly and authentically, and that’s it. I’m a music and theater nerd, so I sort of stumbled from oboe performance major and Michael Olmert’s British plays in performance class to student job to internship to full-time [...]
-
critics, ideas, journalism, marketing, rabble rousing, social media, theatrical ecosystem
Will The Embargo Hold?
07.12.11 | Permalink | 7 CommentsIt’s a great word. “Embargo.” It seems to come from a different age, or a world in which brinksmanship over major issues comes into play. Oil embargo. Trade embargo. But it’s alive, if not exactly well, in the relationship between the media and those that they cover. In the past 36 hours, there have been [...]
-
arts administrators, audiences, funding and support, marketing
Reviews and Pull Quotes: Telling The Truth and Courting The Indifferent
“THE CRITICS AGREE!” Urban legend or not, this was the marquee tagline someone told me about years ago, something a theater company posted after their show received unanimously bad reviews. I like the integrity of it: not including the negative assessments on the marquee or poster, but still wanting to tell the truth. This morning—bright, [...]
-
arts administrators, conversation starter, dance, ideas, marketing
Reviewing the Pitch: 10 Things I Learned from Engine28 About Press Pitches
06.20.11 | Permalink | 4 CommentsI did not get to go to the Americans for the Arts and Theater Communications Group conferences this year, but thanks to an NEA funded “pop up newsroom” called Engine28 (and the smart folks at #2amt who were at the conferences) I did get the opportunity to follow along from my office. As a bonus, [...]
-
arts administrators, arts service organizations, audiences, conversation starter, marketing, producers
What Every Theater Website Needs
04.09.11 | Permalink | 10 CommentsPlease. If you are a board member, artist, or employee of a theater company, understand that most people are not visiting your website because they like you, or because they want to like you. First and foremost, they are visiting your website for information. All the glossy photos, taglines, and rave reviews will not give [...]
-
advocacy, audiences, conversation starter, development, ideas, major regional theatre, marketing, new plays, non-profit theatre, playwrights, presenting, producers, rabble rousing, the process, theatrical ecosystem
#Newplay: The Undelivered Rant
02.03.11 | Permalink | 3 CommentsIndulge me in a little rhetorical drama, I have, on occasion, so indulged many of you. The USA needs theatre. We are a potentially free and democratic people, but when the citizens become disenchanted and politically disengaged, we disenfranchise ourselves and cede leadership to those who can tolerate swimming in a political cesspool. Theatre makes [...]
