Category
marketing
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Uncategorized, conversation starter, facts + figures, ideas, marketing, social media, sponsorship, theatrical ecosystem
QR Codes: What’s a Theatre to Do?
09.08.10 | Permalink | View CommentsMashable proclaims that QR codes are poised to hit the mainstream. So what’s a theater to do? First, what are QR codes? QR = Quick Response. They are square bar codes packed with more dense information than the traditional bar code you recognize, and are most often linked to a website. If you have a [...]
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audiences, conversation starter, devised work, ideas, marketing, playwrights, producers, rabble rousing, social media, the process
Build It and They Will Come
09.04.10 | Permalink | View CommentsIn the fairly recent past, an active subject of conversation that kept resurfacing was the content of current shows in the commercial sector. Namely, the fact that a majority of new productions on Broadway are based on pre-extant Intellectual Property. Of course many artists aren’t too thrilled about this when there’s so much great ORIGINAL [...]
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charity, conversation starter, corporate sponsors, development, facts + figures, funding and support, ideas, marketing, meetup, sponsorship, theatrical ecosystem
Event Horizons
09.02.10 | Permalink | View CommentsAt the recent Chicago Theater (anti-)Conference hosted by Theater Wit, I received a lot of questions about events. I’ve got some pretty strong feelings about them. I’ve planned about a zillion and I gotta say, I rarely love the process. But, I like going to events. I enjoy knocking back my free glasses of wine, [...]
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facts + figures, funding and support, ideas, marketing, producers, theatrical ecosystem
I wish I knew then…
08.25.10 | Permalink | View CommentsThis past weekend at the Chicago Theatre anti-Conference (#ctac, if you feel like swimming up the Twitter stream), erstwhile arts-administrators-turned-funders Christy Uchida, Boeing Chicago’s Community Investor, and Paul Botts, from the Gaylord and Dorothy Donnelly Foundation, gave conference attendees the gift of some hard-won insights through a discussion entitled, “If I knew then what I [...]
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audiences, conversation starter, marketing, social media
You’ve Got a Friend
08.19.10 | Permalink | View CommentsSo in the last blink of the internet a poor AD in Edmonton dropped his guard for a moment, blew off some steam, and didn’t get away with anything. At all. Ever. Mr. Jeff Haslam still thinks people are unhappy with him because he commented publically not because of what he said. If you are [...]
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audiences, conversation starter, ideas, marketing, presenting, producers, the process, theatrical ecosystem
Warming Up
08.19.10 | Permalink | View CommentsBefore we get to the post, a joke. The joke. Man goes on vacation, leaves his cat with his parents. A week later, he comes home, goes to pick up the cat. And his dad says, “Sorry, son, the cat’s dead.” “Jesus, Dad, you couldn’t have broken it to me gently? When did this–” “The [...]
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marketing, producers, social media, theatrical ecosystem
Speechless
08.18.10 | Permalink | View CommentsSpeak softly and carry a big stick. – Theodore Roosevelt Before we begin, if you haven’t already, read a cautionary tale about comments by the artistic director of Edmonton’s Teatro La Quindicina and then his explanation of those comments. I can wait. Are you back? Okay. There’s a difference between earnest defense and hissy fit. [...]
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audiences, conversation starter, education, ideas, marketing, social media, the process
How to be sociable.
08.11.10 | Permalink | View CommentsAt the American Shakespeare Center, we are getting ready to expand our social media footprint. Internally, this plan has met with a rich combination of excitement and concern. What happens when we let our ASC family loose on Twitter, YouTube, and blogs? How can we make sure that we are all representing the ASC in [...]
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audiences, conversation starter, development, ideas, marketing, producers, social media, theatrical ecosystem
How social are you?
07.29.10 | Permalink | View Commentsor, Please Don’t Be a Fair Weather Friend… A few weeks ago, I started writing this post. I didn’t even have the guts to put it on my own blog. I decided to write it for 2am Theatre. Then I saw this excellent post on PR For Smarties. So I immediately emailed Karen and asked [...]
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audiences, conversation starter, ideas, marketing, rabble rousing, social media, theatrical ecosystem
Feed the ‘Unlabelled Awesome’
07.09.10 | Permalink | View CommentsI’m currently working my way through the fantastic book Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky, the author of Here Comes Everybody, and boy does it ever make me think of our very own #2amt efforts. Not only does it make me consider #2amt with a better honed sociological context, [...]
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conversation starter, marketing, social media
Theater and Brand Stewardship
07.06.10 | Permalink | View CommentsWhat do you think of when you think of the word brand? Do you think, first and foremost, of a logo? The swirled “G” of the Guthrie Theatre? The lowercase red-and-white “tkts” next to the discount booths in New York, or the lowercase white “tcg” – inside an orange circle – associated with the Theatre [...]
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charity, development, funding and support, ideas, marketing, theatrical ecosystem
Chase Community Giving… what if you win?
06.25.10 | Permalink | View CommentsUPDATE on endowment possibilities at the end… I may be late to the party on this discussion; many 2amt commentators were featured in today’s You’ve Cott Mail dispatch. But one risk of Chase Community Giving has gone largely unexplored: what effects would a huge financial windfall have on a small charity’s decision-making? Everybody obediently chasing [...]
