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marketing
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conversation starter, directors, ideas, marketing, new plays, playwrights, presenting, producers, storefront theatre
The Solo Show, Minus The Oh No
Passed around Twitter feeds, posted on Facebook walls: last week’s Onion joke article. Funny, but with a twinge of ouch—not because I have ever wanted to tell the story of my life onstage, but because at different times I have written, directed, and produced non-confessional one-actor plays. Doing so, if anyone is going to show up, requires [...]
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advocacy, audiences, development, devised work, dramaturgy, marketing, social media, the process
Your Real Theater Job
01.10.11 | Permalink | 5 CommentsYour real job is relationships. No new surprise there. You build relationships through shared meaning and narrative. Still, no great revelation. Meaning is through shared language. What are you creating to bring new language to the collective discussion? Dr. Seuss (a master in the use of language) put it best when he wrote the book [...]
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ideas, marketing
Kill the Adjective- 3 Reasons to Make Your Descriptions as Action-Packed as Your Plays
11.02.10 | Permalink | 14 CommentsGwydion, this one’s for YOU. Recently, after having pored through a stack of theater brochures that hit my inbox, I put out a whimsical challenge to the #2amt twitter community: Describe your next project in 140 characters without using a single adjective. Gwydion remarked that he LIKED adjectives, and wasn’t sure eliminating them would make [...]
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actors, audiences, conversation starter, directors, ideas, major regional theatre, marketing, non-profit theatre, playwrights, presenting, theatrical ecosystem
The Jewel Box
10.20.10 | Permalink | 2 CommentsWe all have regrets. We have the shows we almost saw, the times when we didn’t quite make it out the door, didn’t cross town, and then the show we wanted to see existed on Earth no more. It happened without us. We so wanted to go. We were tired, or we were distracted, or the cost was too [...]
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conversation starter, funding and support, marketing, non-profit theatre
Pricing, Staffing and the Value Proposition of a Ticket
10.04.10 | Permalink | 11 CommentsAh, the way a conversation develops in today’s online media world. To track the current conversation happening within the theater blogosphere about the ethical ramifications of dynamic pricing on the missions and non-profit status of arts organizations, you’d have to start with a #2amt Twitter conversation from over a year ago (now largely lost to [...]
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conversation starter, funding and support, ideas, marketing, non-profit theatre
Balancing the Pricing Equation
10.04.10 | Permalink | 35 CommentsMy last 2AMT post – on civil discourse around the subject of pricing – generated a great deal of lively commentary. While some of what was said flirted with the gray area between “passionate” and “heated” – the former I consider intense and devoted, the latter inflammatory and aggressive – there were a great many [...]
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audiences, conversation starter, ideas, marketing
How to Talk About Pricing… with More Light Than Heat
09.29.10 | Permalink | 41 CommentsWhy is it so difficult to discuss how we price tickets? I want to note right away that I’m not asking why we struggle to SET ticket prices; for very good thinking about pricing, I suggest you read through Trisha Mead’s posts on the subject. I’m asking why we struggle to TALK about setting ticket [...]
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audiences, conversation starter, ideas, marketing, storefront theatre, the process, theatrical ecosystem
Here, Fishy Fishy.
09.29.10 | Permalink | 7 CommentsAt least twice a rehearsal, a potential audience member wanders in and asks what we’re doing. They ask what play this is, if they can watch us rehearse, when we’re performing, whether we need more performers, and if we ever hold open mic nights. These are people from the neighborhood who have never heard of [...]
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ideas, marketing, social media
5 Steps to Seeing Your Production Photos EVERYWHERE
09.21.10 | Permalink | 3 Comments(This photo was taken with a fancy rented underwater camera rig by Portland Center Stage photographer Owen Carey. Pictured is Kevin Reed as Joe Gillis in Sunset Boulevard.) Got your own great photo from your show? Don’t you want to see it EVERYWHERE? Read on. Recently, The Royal Opera House sparked controversy by pitching a [...]
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conversation starter, facts + figures, ideas, marketing, social media, sponsorship, theatrical ecosystem, Uncategorized
QR Codes: What’s a Theatre to Do?
09.08.10 | Permalink | 18 CommentsMashable proclaims that QR codes are poised to hit the mainstream. So what’s a theater to do? First, what are QR codes? QR = Quick Response. They are square bar codes packed with more dense information than the traditional bar code you recognize, and are most often linked to a website. If you have a [...]
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audiences, conversation starter, devised work, ideas, marketing, playwrights, producers, rabble rousing, social media, the process
Build It and They Will Come
In the fairly recent past, an active subject of conversation that kept resurfacing was the content of current shows in the commercial sector. Namely, the fact that a majority of new productions on Broadway are based on pre-extant Intellectual Property. Of course many artists aren’t too thrilled about this when there’s so much great ORIGINAL [...]
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charity, conversation starter, corporate sponsors, development, facts + figures, funding and support, ideas, marketing, meetup, sponsorship, theatrical ecosystem
Event Horizons
At the recent Chicago Theater (anti-)Conference hosted by Theater Wit, I received a lot of questions about events. I’ve got some pretty strong feelings about them. I’ve planned about a zillion and I gotta say, I rarely love the process. But, I like going to events. I enjoy knocking back my free glasses of wine, [...]
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