Invest in unknowns to make them stars (reinvent marketing idea)

02.13.13

Thesis: Celebrity is one of the strongest social forces in America. Increasingly, though, people are responding to apparently oxymoronic “Narrow fame;” that is, being highly salient for some quality among a modest sized niche of people. Theatre ...

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Workshop: The Gift Sessions

02.12.13

You may know Adam Thurman from his TEDx talks at TEDxMichiganAvenue and TEDxBroadway. I hope you know him from his website, Mission Paradox. And I hope you'll get to know him at the first workshop series presented by ...

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Read and Contribute to 2 AM Theatre (Toolkit Idea/Hobby Idea)

02.11.13

A shade more than two years ago, David Loehr and I met during a gathering at Arena Stage. He encouraged me to do some writing for this web site. Since that time, this is the 20th post I’ve ...

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Spotlight: Walter Byongsok Chon, Dramaturg

02.07.13

Introducing the dedicated and creative dramaturg Walter Byongsok Chon! Hometown: I was born in Bonn, Germany, lived there until I was eight, and then moved to Korea. I came to America to enter graduate school in 2005. Current town: New Haven, CT How ...

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Best stunt marketing I ever saw (Reinvent Marketing idea)

02.07.13

Thesis: Skills in event creation and performance can be applied to marketing appropriately and effectively. If stunt marketing is selling out, it is selling out in a very classy way. I was in London for a few days in the late ...

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Ordering off the menu

02.04.13

I grew up in a household that was… healthy. Healthy healthy. Lima (bean) burgers, grinding grain blends for homemade bread, fresh milk from family friends who ran a small farm… my folks idea of retirement ...

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Reexamine Artistic Exceptionalism (Hobby Idea)

02.04.13

Thesis: Holding the idea that artists are different in kind from non-artists may create a barrier that discourages non-artists from attending or engaging with your work. Choosing to believe that audience members have a key role in theatrical ...

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Experiment when you experiment (Toolkit idea)

02.02.13

Thesis: You can learn more when you innovate if you adopt a few concepts from the scientific method. In my experience, plenty of people in the American Theatre innovate frequently. Whether the subject is artistic style, theater technology, seating ...

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Advertise less, invite more (Reinvent Marketing idea)

02.01.13

Thesis: People with whom you have some relationship are far more likely to attend your work than are total strangers. I am aware of two major movements within marketing over the last century, and I’m increasingly convinced that ...

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Spotlight: Maren Robinson, Dramaturg

01.31.13

Today we continue our second week of dramaturgical conversations with an interview with the accomplished Maren Robinson of Chicago. I think it is safe to say that Maren is eventually going to work with every member of the Chicago arts community! Maren ...

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Spotlight: Hannah Hessel: Dramaturg

01.25.13

Today I am happy to present an interview with my colleague and friend Hannah Hessel. Since dramaturgs typically collaborate with artists in other disciplines, we do not always have a chance to work together, but I am blessed to work ...

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Spotlight: Jules Odendahl-James, Dramaturg

01.23.13

What IS a dramaturg? As a professional dramaturg and literary manager, this is the question I'm asked most often. Today, my answer is far different from what it was when I first started practicing, and I assume that it will ...

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