The Archives

• corporate sponsors, funding and support, non-profit theatre, social media, sponsorship, storefront theatre

  Leveraging psychology

  07.12.10 | Permalink | View Comments

  In our irrational minds, this is no longer about Chase’s money that we might win. Instead, this is our $20,000 to lose. This is a big difference, and it makes us more more anxious, and it will feel a lot worse to lose the $20,000 than it would have felt good to win it.

• charity, development, funding and support, ideas, marketing, theatrical ecosystem

  Chase Community Giving… what if you win?

  06.25.10 | Permalink | View Comments

  UPDATE on endowment possibilities at the end… I may be late to the party on this discussion; many 2amt commentators were featured in today’s You’ve Cott Mail dispatch. But one risk of Chase Community Giving has gone largely unexplored: what effects would a huge financial windfall have on a small charity’s decision-making? Everybody obediently chasing [...]