The Archives

• corporate sponsors, funding and support, non-profit theatre, social media, sponsorship, storefront theatre

  Leveraging psychology

  07.12.10 | Permalink | View Comments

  In our irrational minds, this is no longer about Chase’s money that we might win. Instead, this is our $20,000 to lose. This is a big difference, and it makes us more more anxious, and it will feel a lot worse to lose the $20,000 than it would have felt good to win it.

• audiences, conversation starter

  The Diversity Magic Bullet

  03.17.10 | Permalink | View Comments

  One of the recent #newplay conversations focused on the questions of how we can create more diversity, both in our content, our playwright relationships, and in our audience. Much of that conversation focused on the idea of “accessibility,” i.e. how we are not making theater “accessible” to minority groups through high ticket prices, or unfamiliar [...]