The Archives

• corporate sponsors, funding and support, non-profit theatre, social media, sponsorship, storefront theatre

  Leveraging psychology

  07.12.10 | Permalink | View Comments

  In our irrational minds, this is no longer about Chase’s money that we might win. Instead, this is our $20,000 to lose. This is a big difference, and it makes us more more anxious, and it will feel a lot worse to lose the $20,000 than it would have felt good to win it.

• audiences, funding and support, marketing

  Filthy Lucre

  03.25.10 | Permalink | View Comments

  A while back on #2amt, an extremely provocative gauntlet was thrown, on the OH so touchy subject of money. Filthy lucre. We can’t live without it. Most of us got into the theater profession to avoid having to think about it too much. Yet as some point we all are faced with the task of [...]