The Archives

• corporate sponsors, funding and support, non-profit theatre, social media, sponsorship, storefront theatre

  Leveraging psychology

  07.12.10 | Permalink | View Comments

  In our irrational minds, this is no longer about Chase’s money that we might win. Instead, this is our $20,000 to lose. This is a big difference, and it makes us more more anxious, and it will feel a lot worse to lose the $20,000 than it would have felt good to win it.

• conversation starter, ideas, playwrights, social media

  It’s The Relationship, Stupid

  05.21.10 | Permalink | View Comments

  Again and again and again at the Theater Bay Area conference a few weeks ago I heard playwrights being given the cold, hard truth about why their work is not getting produced (and why it is). Here’s the facts: The open submissions process is a lie. Work does not rise up from a pile of [...]

• about 2am, audiences, ideas, marketing, social media

  Top 5 Ways NOT to Build a Younger Audience

  04.30.10 | Permalink | View Comments

  It popped up in my newsfeed again: another article about an opera/museum/symphony theater company’s new initiatives to attract a “younger audience.” I open these articles with a combination of dread and excitement these days. Maybe this time, this new organization (that spent a couple hundred thousand dollars on a market research study) will announce a [...]

• audiences, designers, ideas

  Curating Your Audience

  02.12.10 | Permalink | View Comments

  As artists, we spend an extraordinary amount of time curating the creative communities in which we create work. We constantly seek new creative partners, vet them, develop affinities, establish trust, encourage growth and then build from there. Its a process that takes time, energy and thoughtful conversation before the relationship ever bears fruit. Then we [...]